Started in March of 2014 in the back of Nana’s Vape Shop in Venice, California, two brothers (Brady Bates and Casey Bates) and a close friend (Colbey Pfund) realized they had the ability to create a product that was just as exceptional as the ones they were selling.Today, Beard has established itself as one of the most popular juice brands in the world. Being sold on 6 different continents and all 50 U.S states, hundreds of thousands of people everywhere choose a brand started by people just like them.